Privacy Policy

Last updated: 15th January 2026

Introduction

InsightLeader AG ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website insightleader.pro and use our services.

Data Controller Information

The data controller responsible for your personal data is InsightLeader AG, a company registered in Germany with registration number HRB468513. Our registered address is Bahnhofstraße 146, 50785 Cologne, North Rhine-Westphalia, Germany. You can contact us at privacy@insightleader.pro or by phone at +49 2213269950.

Data We Collect

We may collect and process the following types of personal data about you:

  • Contact Information: When you contact us through our website forms or email, we collect your name, email address, phone number, and any message content you provide.
  • Technical Data: We automatically collect information about your device, browser type, IP address, and how you interact with our website through cookies and similar technologies.
  • Usage Data: We collect information about how you use our website, including pages visited, time spent on pages, and referral sources.
  • Communication Data: Records of correspondence if you contact us directly via email or phone.

How We Use Your Information

We use the personal data we collect for the following purposes, based on legitimate interests and your consent where required:

  • Service Provision: To respond to your enquiries, provide equipment recommendations, and deliver our consultation services.
  • Website Improvement: To analyse website usage, improve our content, and enhance user experience.
  • Marketing Communications: With your consent, to send you relevant information about our services and equipment reviews.
  • Legal Compliance: To comply with legal obligations and protect our legitimate business interests.

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our use of cookies, please see our Cookie Policy.

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

  • Consent: Where you have given clear consent for specific processing activities.
  • Legitimate Interests: For our business operations, website analytics, and service improvement.
  • Contract Performance: To fulfil our obligations when providing services to you.
  • Legal Obligation: To comply with applicable laws and regulations.

Data Sharing and Disclosure

We do not sell your personal data. We may share your information in the following circumstances:

  • Service Providers: With trusted third-party service providers who help us operate our website and provide our services, such as hosting providers and analytics services.
  • Legal Requirements: When required by law or to protect our rights, property, or safety.
  • Business Transfers: In connection with any merger, acquisition, or sale of assets.

International Data Transfers

Some of our service providers may be located outside the European Economic Area (EEA). When we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or adequacy decisions.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Contact information from enquiries is typically retained for up to 3 years, while website analytics data may be retained for up to 26 months.

Your Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right of Access: To obtain confirmation of whether we process your data and access to that data.
  • Right to Rectification: To have inaccurate personal data corrected.
  • Right to Erasure: To have your personal data deleted in certain circumstances.
  • Right to Restrict Processing: To limit how we use your data in certain situations.
  • Right to Data Portability: To receive your data in a structured, machine-readable format.
  • Right to Object: To object to processing based on legitimate interests or for direct marketing.
  • Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure hosting, access controls, and regular security assessments.

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website with a new "last updated" date.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal data, please contact us:

Supervisory Authority

You have the right to lodge a complaint with a supervisory authority if you believe we have processed your personal data unlawfully. In Germany, you can contact the relevant data protection authority in your state or the Federal Commissioner for Data Protection and Freedom of Information (BfDI).